B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3,234,896
$3,234,896 -- tv ad spend for Vanguard Group (2025-05)
Vanguard Group spent $3,234,896 on its linear TV campaign in May 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$3,234,896
Unit
Currency Usd
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia / Nielsen Ad Intel
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/vanguard ↗
Source Article
Vanguard Group TV Ad spend & Reach
Vanguard Group TV Ad spend & Reach
Reach More Vanguard Group Inc Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$3,234,896
Missed Opportunity
80%
of target customers NOT reached
Only 20.4% reach rate = 3.8M at $…
Original Research
Simulmedia / Nielsen Ad Intel
· Original study ↗
Methodology
Nielsen Ad Intel data as of May 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Vanguard Group: $3,234,896 tv ad spend. Source: Simulmedia / Nielsen Ad Intel (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vanguard-tv-ad-spend-may-2025
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<blockquote cite="https://lighthousedata.io/data/vanguard-tv-ad-spend-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,234,896</strong> -- tv ad spend for Vanguard Group<br><small>Source: Simulmedia / Nielsen Ad Intel (2025-05) · <a href="https://lighthousedata.io/data/vanguard-tv-ad-spend-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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