B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$74,000,000,000
$74,000,000,000 -- tv ad spend for US television advertising (2006)
Advertisers were projected to spend $74 billion to buy TV airtime in the United States in 2006.
- Estimated/projected spend based on cited industry reports
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$74,000,000,000
Unit
Currency Usd
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mthink.com
Primary
Tier B
http://mthink.com/article/video-ad-explosion/ ↗
Source Article
Video Ad Explosion
Original Research
mthink.com
· Original study ↗
Methodology
Cited industry reports on 2006 US TV airtime spend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US television advertising: $74,000,000,000 tv ad spend. Source: mthink.com (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-tv-ad-spend-2006
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<blockquote cite="https://lighthousedata.io/data/us-tv-ad-spend-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$74,000,000,000</strong> -- tv ad spend for US television advertising<br><small>Source: mthink.com (2006) · <a href="https://lighthousedata.io/data/us-tv-ad-spend-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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