B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65.5%
65.5% -- email automation adoption rate for marketers worldwide (2017)
In January 2017 polling, 65.5% of marketers worldwide said they use email automation tactics.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65.5%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
GetResponse and Smart Insights
Primary
Tier B
https://www.emarketer.com/Article/Marketers-Japan-Slow-Adopt-Marketing-Automation/1015686 ↗
Source Article
Marketers in Japan Slow to Adopt Marketing Automation
Original Research
GetResponse and Smart Insights
· Original study ↗
Methodology
GetResponse and Smart Insights polling
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers worldwide: 65.5% email automation adoption rate. Source: GetResponse and Smart Insights (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/worldwide-marketers-email-automation-adoption
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<blockquote cite="https://lighthousedata.io/data/worldwide-marketers-email-automation-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.5%</strong> -- email automation adoption rate for marketers worldwide<br><small>Source: GetResponse and Smart Insights (2017) · <a href="https://lighthousedata.io/data/worldwide-marketers-email-automation-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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