B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- email automation adoption rate for Marketers (2024)
65% of marketers harness the capabilities of email automation, making it the most frequently automated marketing channel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
inboxcrayon.com
Primary
Tier C
https://www.inboxcrayon.com/driving-saas-growth-most-effective-methods-to-book-product-demos-with-b2… ↗
Source Article
Driving SaaS Growth: Most Effective Methods to Book Product Demos with B2B Prospects through Cold Emails - Inboxcrayon
Executive Summary
Securing product demos with B2B prospects is important for driving growth and conversion in the SaaS (Software as a Service) industry. This whitepaper explores various effective ways to book product demos through cold emails, focusing on tactics that can yield high returns for comp…
Original Research
inboxcrayon.com
· Original study ↗
Methodology
Email as most frequently automated marketing channel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 65% email automation adoption rate. Source: inboxcrayon.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-automation-65-percent-marketers
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<blockquote cite="https://lighthousedata.io/data/email-automation-65-percent-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- email automation adoption rate for Marketers<br><small>Source: inboxcrayon.com (2024) · <a href="https://lighthousedata.io/data/email-automation-65-percent-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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