B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- click through rate improvement for Meta Ads (2025)
WordStream documented in its 2025 benchmark that CTR on Meta Ads improved marginally by 3% compared to 2024 in competitive categories.
- Measured specifically across competitive categories in WordStream's benchmark
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://zenda.com.ar/en/blog/meta-andromeda-real-revolution-in-ad-delivery ↗
Source Article
Meta Andromeda: real revolution in ad delivery or black box with better marketing
Meta Andromeda: real revolution in ad delivery or black box with better marketing?
Andromeda radically expanded how many ads compete for each impression on Meta, feeding Advantage+ with more data and more options. This can improve results for some advertisers, but it also concentrates more power in …
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2025 benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads: 3% click through rate improvement. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wordstream-2025-meta-ctr-improvement
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<blockquote cite="https://lighthousedata.io/data/wordstream-2025-meta-ctr-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- click through rate improvement for Meta Ads<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/wordstream-2025-meta-ctr-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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