B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.5%
7.5% -- market share for Wordscapes (April 2018)
Wordscapes had a 7.5% market share of programmatic video ad volume on Android smartphones in APAC in April 2018.
- Based on programmatic video advertising share of voice / ad volume in the open marketplace on Android smartphones with IVT removed
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
April 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Sources (3)
pixalate.com
Primary
Tier A
https://www.pixalate.com/blog/trending-mobile-apps-programmatic-video-advertising-apac-april-2018 ↗
Source Article
APAC: Trending apps based on video advertising: April 2018
Below you’ll find the individual lists of the top 10 trending apps for Android smartphones and tablets in APAC from April 2018, based on programmatic video advertising share of voice.
Android devices account for the vast majority of the mobile market in the APAC region. Given this, we have decided t…
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Original Research
pixalate.com
· Original study ↗
Methodology
Pixalate examined mobile in-app video advertisements sold via programmatic channels in the APAC region on Android devices throughout April 2018.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Wordscapes: 7.5% market share. Source: pixalate.com (April 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wordscapes-market-share-apac
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<blockquote cite="https://lighthousedata.io/data/wordscapes-market-share-apac" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- market share for Wordscapes<br><small>Source: pixalate.com (April 2018) · <a href="https://lighthousedata.io/data/wordscapes-market-share-apac" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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