B
Evidence Grade B
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Recent
29%
29% -- market share for Video advertising (FY2025)
Video advertising represented 29% of total Australian online advertising spend in FY25.
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Lighthouse Research Team
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Evidence graded
Value
29%
Unit
Percentage
Data Vintage
FY2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MIC Research Institute
Primary
Tier A
https://en.geniee.co.jp/ir/about/market/ ↗
Source Article
Online advertising market reaches $17.2billion in FY2025
Thursday 28th August 2025: Driven by the summer Olympics and election spend, the Australian internet advertising market has continued its steady growth, increasing 10.6% year on year to reach $17.2bn for FY25. The data which comes from the IAB Australia Internet Advertising Revenue Report (IARR) rel…
Also cited by
2026-09-05
Original Research
MIC Research Institute
· Original study ↗
Methodology
Source: IAB Australia Internet Advertising Revenue Report (IARR)
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 25% | |
| 2025 | 50% | +100.0% |
| FY2025 (current) | 29% | -42.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video advertising: 29% market share. Source: MIC Research Institute (FY2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-ad-share-fy2025
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<blockquote cite="https://lighthousedata.io/data/video-ad-share-fy2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- market share for Video advertising<br><small>Source: MIC Research Institute (FY2025) · <a href="https://lighthousedata.io/data/video-ad-share-fy2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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