B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- purchase intent lift for women's sports fans (2024)
Women's sports fans are 32% more likely to purchase from a brand that supports women's sports or partners with female athletes.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parity and SurveyMonkey
Primary
Tier A
https://www.paritynow.com/resources/articles/breaking-the-ice-how-the-pwhl-is-revolutionizing-womens… ↗
Source Article
Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey | Parity
Breaking the Ice: How the PWHL is Revolutionizing Women's Hockey
When we think about the boom of the business of women’s sports, it’s hard not to picture the slight guard from Iowa knocking down logo threes, her signature ponytail mirroring the swish of the net. But while women’s basketball has been…
Original Research
Parity and SurveyMonkey
· Original study ↗
Methodology
First-of-its-kind report by Parity and SurveyMonkey on women's sports fandom
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
women's sports fans: 32% purchase intent lift. Source: Parity and SurveyMonkey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/womens-sports-fans-purchase-intent-32pct
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<blockquote cite="https://lighthousedata.io/data/womens-sports-fans-purchase-intent-32pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- purchase intent lift for women's sports fans<br><small>Source: Parity and SurveyMonkey (2024) · <a href="https://lighthousedata.io/data/womens-sports-fans-purchase-intent-32pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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