B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- brand recommendation rate for Women 25-35 (travel) (2013)
33% of women aged 25-35 are likely to recommend travel products/brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Haygarth
Primary
Tier B
http://www.themarketingblog.co.uk/2013/01/haygarth-research-women-are-almost-twice-as-likely-to-reco… ↗
Source Article
Haygarth Research : Women are almost twice as likely to recommend food products (80%) over fashion (44%)
Original Research
Haygarth
· Original study ↗
Methodology
OnePoll survey of 2,000 women aged 25-35 by Haygarth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Women 25-35 (travel): 33% brand recommendation rate. Source: Haygarth (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-recommend-travel-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/women-recommend-travel-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand recommendation rate for Women 25-35 (travel)<br><small>Source: Haygarth (2013) · <a href="https://lighthousedata.io/data/women-recommend-travel-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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