B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- brand recommendation rate for moms (2012)
59% of moms recommend companies/brands through social networking sites.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2012
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://natalieminhinteractive.com/moms-and-social-media-in-2012/ ↗
Source Article
Social Media Influencer Marketing: Moms Are Power Users | NMI
25 Sep Social Media Influencer Marketing: Moms Are Power Users
Mom The Social Media Influencer
When it comes to social networks, the least we expect to use them are Moms! Amazingly, Moms use social media a lot according to this infographic by A’s Statista. 80% of young moms use social media regularl…
Original Research
Statista
· Original study ↗
Methodology
Statista infographic cited by blog
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
moms: 59% brand recommendation rate. Source: Statista (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-recommend-brands-social-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-recommend-brands-social-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- brand recommendation rate for moms<br><small>Source: Statista (2012) · <a href="https://lighthousedata.io/data/moms-recommend-brands-social-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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