B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- purchase influence share for Women consumers (2023)
Women influence 80% of purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
meagans-newsletter.beehiiv.com
Primary
Tier C
https://meagans-newsletter.beehiiv.com/authors/meagan-loyst ↗
Source Article
Meagan's Newsletter: The Gen Z POV
- Meagan's Newsletter: The Gen Z POV
- Authors
- Meagan Loyst
Meagan Loyst
I write, speak, and consult on Gen Z innovation & engagement, bringing the authentic Gen Z POV to the table 💫 I'm the founder of Gen Z VCs (largest community of Gen Zers in Tech/VC with 19,000+ members from 80+ countries), am…
Original Research
meagans-newsletter.beehiiv.com
· Original study ↗
Methodology
Cited in newsletter commentary on the SHEconomy; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Women consumers: 80% purchase influence share. Source: meagans-newsletter.beehiiv.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/women-influence-80-percent-purchases
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<blockquote cite="https://lighthousedata.io/data/women-influence-80-percent-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- purchase influence share for Women consumers<br><small>Source: meagans-newsletter.beehiiv.com (2023) · <a href="https://lighthousedata.io/data/women-influence-80-percent-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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