B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27%
27% -- perceived competence increase for businesses with woman-owned label (2026)
Businesses with a 'woman-owned' label are perceived as up to 27% more competent and higher quality.
- States 'up to 27%' perceived as more competent and higher quality
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier B
https://app.sciencesays.com/archive?404=/p/use-copy-boost-results&page=5 ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Research digest citing experiments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with woman-owned label: 27% perceived competence increase. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/woman-owned-label-competence-27
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<blockquote cite="https://lighthousedata.io/data/woman-owned-label-competence-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- perceived competence increase for businesses with woman-owned label<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/woman-owned-label-competence-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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