B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- perceived competence increase for Realtor headshots (squinch vs wide-open eyes) (2024)
People who squinch in their headshot picture are considered to be 33% more competent according to a Photofeeler study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
60,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Photofeeler
Primary
Tier B
https://www.melissakelly.com/blog/9-best-tips-for-great-realtor-headshots-every-agent-should-know ↗
Source Article
9 BEST TIPS FOR GREAT REALTOR HEADSHOTS EVERY AGENT SHOULD KNOW — Melissa Kelly Photography
9 BEST TIPS FOR GREAT REALTOR HEADSHOTS EVERY AGENT SHOULD KNOW
REALTOR HEADSHOTS ARE AN ESSENTIAL PART OF ANY REAL ESTATE AGENT’S MARKETING TOOL KIT. FIND OUT THE BEST TIPS FOR A SUCCESSFUL REALTOR HEADSHOT SESSION.
Realtor headshots are more than just another picture of your face. They are your ma…
Original Research
Photofeeler
· Original study ↗
Methodology
Photofeeler study rating headshots on competence, likability, influence; 60,000 people polled
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Realtor headshots (squinch vs wide-open eyes): 33% perceived competence increase. Source: Photofeeler (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/photofeeler-squinch-competence
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<blockquote cite="https://lighthousedata.io/data/photofeeler-squinch-competence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- perceived competence increase for Realtor headshots (squinch vs wide-open eyes)<br><small>Source: Photofeeler (2024) · <a href="https://lighthousedata.io/data/photofeeler-squinch-competence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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