B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- viewership growth rate for WNBA (2023)
Average viewership for the WNBA increased by 42% in 2023 compared to the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.sportendorse.com/blog/women-in-sports-business-growth ↗
Source Article
Women in Sports: Catalysts for Business Growth | Sport Endorse Blog
Women's sports are one of the most under-tapped opportunities in marketing: a fast-growing audience, rising sponsorship value and expanding global reach. Brands that invest early in female athletes stand to gain outsized returns. Here's where the growth is, and how businesses can capture it.
1. Mark…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen report 'Women's Sports Viewership on the Rise'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WNBA: 42% viewership growth rate. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wnba-viewership-growth-42pct-2023
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<blockquote cite="https://lighthousedata.io/data/wnba-viewership-growth-42pct-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- viewership growth rate for WNBA<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/wnba-viewership-growth-42pct-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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