B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

38%

38% -- viewership growth rate for MLB regular season (FOX and TBS) (2025)

Name: Viewership Growth Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · FOX/TBS

In 2025, MLB regular season viewership saw a 38% combined increase across FOX and TBS.

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Attribution: FOX/TBS View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2025

Entity

MLB regular season (FOX and TBS)

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

FOX/TBS Primary Tier B

https://www.optimum.media/blog/summer-sports-are-a-game-changer-for-local-businesses ↗

Confidence: 28/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Advertising for What’s Next: Why Summer Sports Are a Game-Changer for Local Businesses — Optimum Media

Advertising for What’s Next: Why Summer Sports Are a Game-Changer for Local Businesses Summer isn’t just a season — it’s a whole mindset. Longer days, packed patios with backyard barbeques, and a steady lineup of live sports that bring people together night after night. From Major League Baseball ga…

Original Research

FOX/TBS · Original study ↗

Methodology

Network viewership data cited by Optimum Media

Methodology documented

Segmentation

IndustryMedia RegionNorth America RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

MLB regular season (FOX and TBS): 38% viewership growth rate. Source: FOX/TBS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mlb-viewership-increase-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mlb-viewership-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- viewership growth rate for MLB regular season (FOX and TBS)<br><small>Source: FOX/TBS (2025) · <a href="https://lighthousedata.io/data/mlb-viewership-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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