B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.8%
5.8% -- viewership growth rate for digital live sports audiences (2026)
Digital live sports audiences are projected to grow by 5.8% in 2026.
- Projected growth rate
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MNTN Research
Primary
Tier B
https://nicolaziady.com/world-cup-marketing-2026/ ↗
Source Article
World Cup Marketing Doesn't Require a FIFA Deal - Nicola Ziady
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BLUF: The brands that are winning the 2026 World Cup never bought a ticket to the game. Nike skipped the hero film. Beats skipped the deal. Oreo skipped the match entirely … and still generated $525 million in earned media from a …
Original Research
MNTN Research
· Original study ↗
Methodology
MNTN Research via Gutenberg
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital live sports audiences: 5.8% viewership growth rate. Source: MNTN Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-live-sports-growth-5-8
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<blockquote cite="https://lighthousedata.io/data/digital-live-sports-growth-5-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- viewership growth rate for digital live sports audiences<br><small>Source: MNTN Research (2026) · <a href="https://lighthousedata.io/data/digital-live-sports-growth-5-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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