B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- social media follower growth rate for Winnebago AE social media accounts (2019)
Followers on the Winnebago AE social media accounts grew by nearly 15% during the influencer campaign trip.
- Follower growth was reported as 'nearly 15 percent'
- Results occurred during the duration of the influencer trip campaign
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Technica Communications
Primary
Tier B
https://technica.inc/case-studies/case-study-winnebago/ ↗
Source Article
Winnebago - Technica Communications
8 Million Social Media Views for Winnebago Accessibility-Enhanced RV Influencer Trip
These results won a Silver Award in the Best Use of Influencers Category for the 2020 Bulldog PR Awards.
The Results
The Company
Winnebago Industries, Inc. is a leading U.S. manufacturer of outdoor lifestyle product…
Original Research
Technica Communications
· Original study ↗
Methodology
Self-reported agency case study; follower growth during the influencer trip period
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 15% | |
| 2020 | 15% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Winnebago AE social media accounts: 15% social media follower growth rate. Source: Technica Communications (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/winnebago-ae-follower-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/winnebago-ae-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- social media follower growth rate for Winnebago AE social media accounts<br><small>Source: Technica Communications (2019) · <a href="https://lighthousedata.io/data/winnebago-ae-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.