B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- win rate improvement for Sales teams using sales enablement automation (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://tribble.ai/blog/what-is-sales-enablement-automation/ ↗
Source Article
What Is Sales Enablement Automation? AI vs Traditional, Benefits & Tools (2026)
Sales enablement automation is the use of AI-powered software to automate the creation, delivery, and optimization of sales content, training, coaching, and deal support across revenue teams. It replaces manual workflows like content curation, onboarding program management, and presales question rou…
Original Research
Forrester
· Original study ↗
Methodology
Source reports a range (15-28%); midpoint of 21.5% extracted per normalization rules; attributed to Forrester (2025) industry benchmarks; cited in vendor blog without link.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales teams using sales enablement automation: 15% win rate improvement. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/win-rate-improvement-sales-enablement
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<blockquote cite="https://lighthousedata.io/data/win-rate-improvement-sales-enablement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- win rate improvement for Sales teams using sales enablement automation<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/win-rate-improvement-sales-enablement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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