B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- win rate improvement for B2B companies with mature RevOps functions (2023)
B2B companies with mature RevOps functions achieve 12% higher win rates.
- Secondhand citation of a 2023 Forrester study without direct report link or methodology specification.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://remotereps.com/services/cold-calling/director-of-revenue-operations ↗
Source Article
Director of Revenue Operations: The Complete Guide for B2B Leaders | RemoteReps
director of revenue operations: strategic guide from RemoteReps.
RemoteReps
Author
Last updated:07/27/2026
11 min read
The director of revenue operations is the single leader responsible for aligning sales, marketing, and customer success into one coordinated, data-driven revenue engine. Without thi…
Original Research
Forrester
· Original study ↗
Methodology
Cited as a 2023 Forrester study comparing B2B companies with mature RevOps functions against peers; methodology not described in the source article.
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
B2B companies with mature RevOps functions: 12% win rate improvement. Source: Forrester (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/forrester-revops-win-rate-2023
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<blockquote cite="https://lighthousedata.io/data/forrester-revops-win-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- win rate improvement for B2B companies with mature RevOps functions<br><small>Source: Forrester (2023) · <a href="https://lighthousedata.io/data/forrester-revops-win-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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