B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- win rate improvement for cross-department multi-threaded B2B outreach (2026)
Cross-department multi-threading increases B2B sales win rates by 56%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outreach
Primary
Tier C
https://www.itsjustrevenue.com/insights/persona-expansion ↗
Source Article
Persona Expansion: One Name on That Deal Isn't a Relationship — It's a Liability You're Choosing to Ignore
Persona Expansion: One Name on That Deal Isn't a Relationship — It's a Liability You're Choosing to Ignore
Most reps treat persona expansion like a CRM exercise. They get one lead from a web form, log the contact, and start building a pipeline story around a single name. They might even call that pe…
Original Research
Outreach
· Original study ↗
Methodology
Cited to Outreach Multi-Threading Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cross-department multi-threaded B2B outreach: 56% win rate improvement. Source: Outreach (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cross-department-threading-win-lift-56
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cross-department-threading-win-lift-56" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- win rate improvement for cross-department multi-threaded B2B outreach<br><small>Source: Outreach (2026) · <a href="https://lighthousedata.io/data/cross-department-threading-win-lift-56" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.