B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- win rate improvement for B2B organizations with structured win-loss programs (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IcebergIQ
Primary
Tier B
https://www.icebergiq.com/home ↗
Source Article
IcebergIQ: Unbiased win-loss, churn analysis, customer health checks for B2B | Make Decisions Powered By Your Buyers
Go Beneath the Surface
Deepen your understanding of what your buyers really want. Make better decisions that drive growth. Learn how
Real conversations. Real insight. Real advantage.
IcebergIQ uncovers the truth behind wins, losses, and churn. Using proven research methods, we engage buyers and cust…
Original Research
IcebergIQ
· Original study ↗
Methodology
Vendor claim on structured win-loss program impact; upper bound of range
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 50% | |
| 2026 | 15% | -70.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations with structured win-loss programs: 50% win rate improvement. Source: IcebergIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/win-loss-program-win-rate-improvement-50
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<blockquote cite="https://lighthousedata.io/data/win-loss-program-win-rate-improvement-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- win rate improvement for B2B organizations with structured win-loss programs<br><small>Source: IcebergIQ (2025) · <a href="https://lighthousedata.io/data/win-loss-program-win-rate-improvement-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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