B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- win rate improvement for companies with regular win/loss analysis programs (2020)
Companies with a regular win/loss analysis program can improve win rates by 15% to 30% over time.
- Cited as 'some research suggests' without identifying the original primary study
- Reported as a range of 15-30% over time
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
icebergiq.com
Primary
Tier C
https://www.icebergiq.com/resource-library/in-your-2020-budget-consider-the-case-for-buyer-interview… ↗
Source Article
In Your 2020 Budget, Consider the Case for Buyer Interviews — IcebergIQ: Unbiased win-loss, churn analysis, customer health checks for B2B
In Your 2020 Budget, Consider the Case for Buyer Interviews
Are you knee-deep in budget planning right now?
Many of our clients are nearing the end of Q4 and are ensuring they have a budget line for either a one-time study or an ongoing cadence of continuous buyer and customer interview research. Th…
Original Research
icebergiq.com
· Original study ↗
Methodology
Range 15-30% reported; midpoint extracted. Cited as 'some research suggests' — original study not identified.
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
companies with regular win/loss analysis programs: 15% win rate improvement. Source: icebergiq.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/win-loss-program-win-rate-improvement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/win-loss-program-win-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- win rate improvement for companies with regular win/loss analysis programs<br><small>Source: icebergiq.com (2020) · <a href="https://lighthousedata.io/data/win-loss-program-win-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.