B
Evidence Grade B
Safe to Cite
Dated
1.4%
1.4% -- click through rate for Wiley Publishing (For Dummies) mobile banner ad campaign (2009)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.4%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Wiley Publishing
Primary
Tier B
http://www.mmaglobal.com/articles/mobile-marketing-big-picture ↗
Source Article
Mobile Marketing: The Big Picture
Original Research
Wiley Publishing
· Original study ↗
Methodology
Per Wiley; reported as four times the CTR of the campaign's traditional online component (implied ~0.35%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wiley Publishing (For Dummies) mobile banner ad campaign: 1.4% click through rate. Source: Wiley Publishing (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wiley-mobile-banner-ctr-2009
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wiley-mobile-banner-ctr-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.4%</strong> -- click through rate for Wiley Publishing (For Dummies) mobile banner ad campaign<br><small>Source: Wiley Publishing (2009) · <a href="https://lighthousedata.io/data/wiley-mobile-banner-ctr-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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