B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44.7%
44.7% -- smartphone adoption rate for White mobile users (2012-05)
According to a May 2012 Nielsen report, 44.7% of White mobile users use smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44.7%
Unit
Percentage
Data Vintage
2012-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://www.hispaniconlinemarketing.com/2012/09/how-to-keep-up-with-the-fast-changing-hispanic-market… ↗
Source Article
How to Keep up with the Fast Changing Hispanic Market
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen May 2012 report on Smartphone Usage, as cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
White mobile users: 44.7% smartphone adoption rate. Source: Nielsen (2012-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/white-smartphone-usage-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/white-smartphone-usage-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.7%</strong> -- smartphone adoption rate for White mobile users<br><small>Source: Nielsen (2012-05) · <a href="https://lighthousedata.io/data/white-smartphone-usage-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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