B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- click through rate improvement for WhatsApp conversation window (2024)
Utilizing the free conversation window in WhatsApp for 24 to 72 hours results in a 30% improvement in CTR.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DAIOM Technologies
Primary
Tier C
https://daiom.in/gupshup-conversations-2024-delhi/ ↗
Source Article
Gupshup Conversations 2024- Delhi
In the bustling city of Delhi, Gupshup hosted its flagship event, Conversations 2024, on June 20, 2024. This exceptional gathering united tech luminaries, industry leaders, and marketing visionaries with a shared mission: to reimagine conversations in a rapidly evolving virtual landscape.
Conversati…
Original Research
DAIOM Technologies
· Original study ↗
Methodology
Presented by DAIOM Technologies at Gupshup Conversations 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp conversation window: 30% click through rate improvement. Source: DAIOM Technologies (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/whatsapp-conversation-window-ctr-2024
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<blockquote cite="https://lighthousedata.io/data/whatsapp-conversation-window-ctr-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate improvement for WhatsApp conversation window<br><small>Source: DAIOM Technologies (2024) · <a href="https://lighthousedata.io/data/whatsapp-conversation-window-ctr-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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