B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- email click through rate for West49 (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Patricia Seybold Group and the Institut Telecom Paris
Primary
Tier A
https://www.digitalcommerce360.com/2010/07/29/personalization-comes-daily-deals/ ↗
Source Article
Personalization comes to daily deals
Well, it seems like our blogs are having an influence.
Last week I posted a blog entry noting that the one-size-fits-all approach that characterizes many daily deal sites has led me to unsubscribe from their e-mail lists. And today Groupon launched a service that tailors each subscriber’s stream of …
Original Research
Patricia Seybold Group and the Institut Telecom Paris
· Original study ↗
Methodology
Survey of 100 U.S. and European companies
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
West49: 30% email click through rate. Source: Patricia Seybold Group and the Institut Telecom Paris (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/west49-email-click-through-rate
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<blockquote cite="https://lighthousedata.io/data/west49-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email click through rate for West49<br><small>Source: Patricia Seybold Group and the Institut Telecom Paris (2023) · <a href="https://lighthousedata.io/data/west49-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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