B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- video content share for Wellness DTC brands (2026)
According to GoMarble's DTC ad benchmarks, wellness brands skew heavily toward video content at around 58%.
- The source text reports the figure as 'around 58%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GoMarble
Primary
Tier C
https://amt.ai/blog/content-pillars ↗
Source Article
Content Pillars for DTC Brands: How to Design, Execute, and Scale a Winning Content Strategy
Original Research
GoMarble
· Original study ↗
Methodology
Cited from GoMarble's DTC ad benchmarks; original methodology not stated in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wellness DTC brands: 58% video content share. Source: GoMarble (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wellness-dtc-video-content-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wellness-dtc-video-content-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- video content share for Wellness DTC brands<br><small>Source: GoMarble (2026) · <a href="https://lighthousedata.io/data/wellness-dtc-video-content-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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