B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40.4%
40.4% -- video content share for home goods retail ads (Q1 2026)
Video content accounts for 40.4% of all home goods retail ad creatives on Meta platforms in Q1 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40.4%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
30,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Benly
Primary
Tier A
https://benly.ai/benchmarks/e-commerce-retail/home-goods-retail ↗
Source Article
Home Goods Retail Ad Creative Benchmarks Q1 2026 | Benly
Home Goods Retail — Creative DNA Benchmarks Q1 2026
Summary
How long do home goods retail Facebook ads actually last? Benly analyzed 3.4K unique ad creatives from 21 home goods retail brands running on Meta platforms during Q1 2026, representing an estimated 30K total ad impressions.
The data reveal…
Original Research
Benly
· Original study ↗
Methodology
Analysis of 3.4K unique ad creatives from 21 home goods retail brands on Meta platforms.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
home goods retail ads: 40.4% video content share. Source: Benly (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-goods-retail-video-content-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/home-goods-retail-video-content-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40.4%</strong> -- video content share for home goods retail ads<br><small>Source: Benly (Q1 2026) · <a href="https://lighthousedata.io/data/home-goods-retail-video-content-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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