B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
580,000,000
580,000,000 -- social media posts for Weibo (United Airlines crisis) (2017-04)
The United Airlines passenger dragging video became the top trending topic on Chinese social platform Weibo with over 580 million posts.
- The source states 'over 580 million posts'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
580,000,000
Unit
Count
Data Vintage
2017-04
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing with Dave
Primary
Tier B
https://marketingwithdave.com/case-study-united-airlines-and-the-passenger-dragging-pr-crisis/ ↗
Source Article
Case Study: United Airlines and the Passenger Dragging PR Crisis | Marketing with Dave
Last updated March 2026
Brief Summary
In April 2017, United Airlines faced a massive public relations crisis after a paying passenger was violently dragged off an overbooked flight by airport security.
Video footage of the bloodied passenger went viral worldwide, sparking international outrage and c…
Original Research
Marketing with Dave
· Original study ↗
Methodology
Platform trending data cited in PR crisis case study
Methodology documented
Segmentation
IndustryTravel
Company SizeEnterprise
RegionNorth America
Channelsocial
Cite this stat
Plain Text
Weibo (United Airlines crisis): 580,000,000 social media posts. Source: Marketing with Dave (2017-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/weibo-posts-united-crisis-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/weibo-posts-united-crisis-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>580,000,000</strong> -- social media posts for Weibo (United Airlines crisis)<br><small>Source: Marketing with Dave (2017-04) · <a href="https://lighthousedata.io/data/weibo-posts-united-crisis-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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