B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,100
2,100 -- social media posts for Wake Up To Organic campaign (2018)
More than 2,100 social media messages were posted across Twitter and Instagram for the Wake Up To Organic campaign.
- Source states 'more than 2,100 messages'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,100
Unit
Count
Data Vintage
2018
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Organic Trade Board
Primary
Tier A
https://www.healthfoodbusiness.co.uk/independent-celebration-as-hundreds-join-organic-campaign/ ↗
Source Article
Independent celebration as hundreds join organic campaign - Health Food Business magazine
Almost 300 independent retailers joined forces to spread the organic message through the most successful Wake Up To Organic to date.
Some 14,000 mini organic breakfasts were served across the country as part of the Organic Trade Board’s Wake Up To Organic event, which saw some 280 independents get i…
Original Research
Organic Trade Board
· Original study ↗
Methodology
Community posts on Twitter and Instagram during campaign day
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Wake Up To Organic campaign: 2,100 social media posts. Source: Organic Trade Board (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wake-up-to-organic-messages-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wake-up-to-organic-messages-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,100</strong> -- social media posts for Wake Up To Organic campaign<br><small>Source: Organic Trade Board (2018) · <a href="https://lighthousedata.io/data/wake-up-to-organic-messages-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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