C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
2%
2% -- website conversion rate for average website (2026)
Website conversion rates average around 2 percent, meaning the average site expects around 2 customers per 100 visitors.
- Described as an approximate benchmark ('around 2 percent')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (3)
Crazy Egg
Primary
Tier B
https://www.crazyegg.com/blog/low-conversion-rate/ ↗
Source Article
14 Quick Ways To Increase Conversion Rates That Cost $0
Website conversion rates average around 2 percent.
For every 100 visitors, the average site can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate.
Many sites only have a 0.1 to 0.2% conversion rate. That takes 1,000 visitors to get 1 customer.
That’s a tough way to m…
Also cited by
The Orange Byte
https://theorangebyte.com/local-seo-for-greenville-auto-shops/
2026-09-14
2026-09-06
Original Research
Crazy Egg
· Original study ↗
Segmentation
Industryecommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
average website: 2% website conversion rate. Source: Crazy Egg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/website_conversion_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/website_conversion_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- website conversion rate for average website<br><small>Source: Crazy Egg (2026) · <a href="https://lighthousedata.io/data/website_conversion_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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