B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- checkout funnel drop off rate for Ecommerce webshop visitors (2022)
Webshops may lose up to 80% to 90% of customers between the home page and checkout.
- Unattributed claim in a vendor blog post
- Stated as 'up to 80 to 90%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
pastpay.com
Primary
Tier C
https://pastpay.com/en/blog/the-benefits-of-bnpl ↗
Source Article
The benefits of B2B BNPL – What BNPL has to offer to a B2B webshop - Pastpay
B2B BNPL
June 22, 2022
As a B2B webshop owner, you are probably eager to learn about the benefits of BNPL, a form of deferred payment for an e-merchant. Would it make business sense for you to offer your customers this increasingly popular payment option? And what about the risks to account for?
Our…
Original Research
pastpay.com
· Original study ↗
Methodology
Claim that webshops may lose 80 to 90% of customers between the home page and checkout; midpoint (85%) extracted from range. Unattributed figure in vendor blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ecommerce webshop visitors: 80% checkout funnel drop off rate. Source: pastpay.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webshop-funnel-drop-off-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/webshop-funnel-drop-off-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- checkout funnel drop off rate for Ecommerce webshop visitors<br><small>Source: pastpay.com (2022) · <a href="https://lighthousedata.io/data/webshop-funnel-drop-off-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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