B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- checkout funnel drop off rate for Global eCommerce sector (2026)
According to Baymard Institute research cited by Dazze Studio, 80% of users abandon at the cart-to-checkout stage.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.dazze.studio/insights/design-optimisation-user-experience-ux/ecommerce-website-rebuild-h… ↗
Source Article
Maximise Your Impact with an Effective eCommerce Website Rebuild
eCommerce Website Rebuild: How to Redesign Your Store Without Losing Sales
If your eCommerce website feels like it is held together by outdated plugins and emergency patches, you are not alone. Many retail and lifestyle brands reach a point where incremental fixes no longer address the underlying pr…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute research as cited by Dazze Studio
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global eCommerce sector: 80% checkout funnel drop off rate. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-to-checkout-abandonment-baymard
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<blockquote cite="https://lighthousedata.io/data/cart-to-checkout-abandonment-baymard" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- checkout funnel drop off rate for Global eCommerce sector<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/cart-to-checkout-abandonment-baymard" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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