B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.89%
0.89% -- email unsubscribe rate for Aggregated Mailchimp/Campaign Monitor email campaigns (via WebFX) (2026)
The average unsubscribe rate across aggregated Mailchimp and Campaign Monitor data reported by WebFX is 0.89%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebFX
Primary
Tier B
https://meisa.io/blog/email-marketing-statistics-that-actually-matter-in-2026 ↗
Source Article
Email Marketing Statistics That Actually Matter in 2026
Email Marketing Statistics That Actually Matter in 2026
The email marketing statistics worth acting on in 2026, from real open rate benchmarks to click-through and unsubscribe rate data, every source named clearly.
Most "email marketing statistics" roundups dump fifty numbers from fifty sources and …
Original Research
WebFX
· Original study ↗
Methodology
WebFX aggregated benchmark for unsubscribe rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Aggregated Mailchimp/Campaign Monitor email campaigns (via WebFX): 0.89% email unsubscribe rate. Source: WebFX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/webfx-average-unsubscribe-rate
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<blockquote cite="https://lighthousedata.io/data/webfx-average-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.89%</strong> -- email unsubscribe rate for Aggregated Mailchimp/Campaign Monitor email campaigns (via WebFX)<br><small>Source: WebFX (2026) · <a href="https://lighthousedata.io/data/webfx-average-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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