B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.87%
0.87% -- email unsubscribe rate for accounts sending fewer than once a month (MailerLite) (2025)
MailerLite cadence research found that email accounts sending fewer than once a month have an unsubscribe rate of 0.87%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.87%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
MailerLite
Primary
Tier B
https://blogherald.com/content-digital-publishing/n-the-psychology-of-the-unsubscribe-what-it-actual… ↗
Source Article
The psychology of the unsubscribe: what it actually means when someone leaves your list - The Blog Herald
Most email marketing metrics are abstract.
Open rates, click-through rates, conversion percentages — they are aggregates, statistical averages that describe a population of readers without any individual face. The unsubscribe is different. It registers as a specific person making a deliberate choice…
Also cited by
Foundcoo (citing MailerLite)
https://www.foundcoo.com/blog/email-frequency-best-practices-2026
2026-09-23
Original Research
MailerLite
· Original study ↗
Methodology
MailerLite cadence research; more than double the rate of weekly senders
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
accounts sending fewer than once a month (MailerLite): 0.87% email unsubscribe rate. Source: MailerLite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unsubscribe-rate-infrequent-senders
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unsubscribe-rate-infrequent-senders" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.87%</strong> -- email unsubscribe rate for accounts sending fewer than once a month (MailerLite)<br><small>Source: MailerLite (2025) · <a href="https://lighthousedata.io/data/unsubscribe-rate-infrequent-senders" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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