C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
0.2%
0.2% -- email unsubscribe rate for opt-in email campaigns (2025)
For opt-in email campaigns, the ideal unsubscribe rate is around 0.2%.
- Described as an ideal benchmark rate ('se situe aux environs de 0,2 %')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
blue-emailing.com
Primary
Tier B
https://blue-emailing.com/diminuer-desabonnements-campagnes-emailing/ ↗
Source Article
Pourquoi et comment diminuer le désabonnements en emailing ?
Le désabonnement ou la désinscription est toujours un casse-tête pour un propriétaire de liste.
Il a peur de perdre des contacts et donc des commandes.
Il s’accroche donc à tous les contacts de sa liste de diffusion.
Pourtant, une liste vit, ses désinscriptions sont indispensables et elles évitent d…
Also cited by
GamePlan Marketing
https://www.gameplanmarketing.ca/blog/how-to-optimize-email-marketing-for-your-i…
2026-09-22
2026-09-24
Original Research
blue-emailing.com
· Original study ↗
Methodology
Ideal rate for opt-in campaigns
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
opt-in email campaigns: 0.2% email unsubscribe rate. Source: blue-emailing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email_unsubscribe_rate_opt_in
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email_unsubscribe_rate_opt_in" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- email unsubscribe rate for opt-in email campaigns<br><small>Source: blue-emailing.com (2025) · <a href="https://lighthousedata.io/data/email_unsubscribe_rate_opt_in" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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