B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- message association lift for Web advertising campaigns (2007-2010)
Online/Web advertising campaigns achieved an average message association lift of 3% across aggregated campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2007-2010
Entity
Sample Size
130
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InsightExpress
Primary
Tier B
https://marketingwithnewtechnology.wordpress.com/2011/01/06/what-are-the-real-results-of-mobile-adve… ↗
Source Article
What are the REAL results of mobile advertising?
What are the REAL results of mobile advertising? January 6, 2011
Posted by StrategicGrowth in mobile, Mobile Marketing.Tags: Insight Express, mobile advertising, Mobile Insider, smartphones
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A recent study by InsightExpress provides some interesting insights into the effectiveness of Mobile…
Original Research
InsightExpress
· Original study ↗
Methodology
InsightExpress three-year campaign aggregation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Web advertising campaigns: 3% message association lift. Source: InsightExpress (2007-2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-message-association-3
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<blockquote cite="https://lighthousedata.io/data/web-message-association-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- message association lift for Web advertising campaigns<br><small>Source: InsightExpress (2007-2010) · <a href="https://lighthousedata.io/data/web-message-association-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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