B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10
10 -- message association lift for Deutsche Telekom (2024)
Deutsche Telekom achieved a 9.6-point lift in message association using Reels-optimized creative.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10
Unit
Score
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier B
https://insights.topkee.com.sg/dynamic/facebook-ads-cpl-reduction-strategies ↗
Source Article
Reduce Facebook Ads CPL by 39% with Proven Strategies | Topkee
Singapore
The recent VidCon 2024 event highlighted how Facebook continues to evolve as a powerful platform for creators and advertisers alike. With creators like Becca Bastos reporting surprising success from Reels ads and Jesus Garcia leveraging in-stream ads for comedy content, it's clear that Fac…
Original Research
Meta
· Original study ↗
Methodology
Brand lift study reported by Meta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Deutsche Telekom: 10 message association lift. Source: Meta (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deutsche-telekom-message-association
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<blockquote cite="https://lighthousedata.io/data/deutsche-telekom-message-association" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- message association lift for Deutsche Telekom<br><small>Source: Meta (2024) · <a href="https://lighthousedata.io/data/deutsche-telekom-message-association" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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