B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- message association lift for Dove #KeepBeautyReal (2025)
Dove's 'Real Beauty Redefined for the AI Era' campaign achieved a 2.9+ point lift in message association with #KeepBeautyReal.
- Source text states '2.9+ point lift'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Score
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internationalist Awards
Primary
Tier A
https://www.internationalist-awards.world/dove-redefines-real-beauty-for-the-ai-era-by-retraining-al… ↗
Source Article
Dove Redefines Real Beauty for the AI Era by Retraining Algorithms
Dove – Real Beauty Redefined for the AI Era (Global)
Intervened in algorithms to ensure inclusive, authentic beauty representation in the age of AI.
Submitted by Mindshare | WPP Media
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
Dove’s “Real Beauty Redefined f…
Original Research
Internationalist Awards
· Original study ↗
Methodology
Award winner's citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dove #KeepBeautyReal: 3 message association lift. Source: Internationalist Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dove-keepbeautyreal-message-association-lift
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<blockquote cite="https://lighthousedata.io/data/dove-keepbeautyreal-message-association-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- message association lift for Dove #KeepBeautyReal<br><small>Source: Internationalist Awards (2025) · <a href="https://lighthousedata.io/data/dove-keepbeautyreal-message-association-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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