B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
23%
23% -- web lead non response rate for Companies (response to their own inbound web leads) (2011)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
2,241
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
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Original Research
Harvard Business Review
· Original study ↗
Methodology
Share of companies that never responded to their own web leads, per an audit of 2,241 firms cited by the page. Study year not stated on the page — matched to the 2011 Harvard Business Review speed-to-lead study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies (response to their own inbound web leads): 23% web lead non response rate. Source: Harvard Business Review (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/web-lead-non-response-rate-23-percent
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<blockquote cite="https://lighthousedata.io/data/web-lead-non-response-rate-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- web lead non response rate for Companies (response to their own inbound web leads)<br><small>Source: Harvard Business Review (2011) · <a href="https://lighthousedata.io/data/web-lead-non-response-rate-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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