B Evidence Grade B Graded under review Safe to Cite Dated

23%

23% -- web lead non response rate for U.S. companies receiving inbound web leads (2015)

2015  · n=2,241  · Harvard Business Review

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Attribution: Harvard Business Review View source
Lighthouse Research Team
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Source verified Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2015
Entity
U.S. companies receiving inbound web leads
Sample Size
2,241
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Harvard Business Review Primary Tier C
https://autocallflow.com/blog/ultimate-guide-ai-voice-bots-2026-autocallflow ↗
Confidence: 48/100 Vintage: 2015 Channel: Deep Crawl
Source Article
AI Voice Bots in 2026: How They Book Sales Appointments
Table of Contents - What Is an AI Voice Bot in 2026? - How Fast Does an AI Voice Bot Need to Call a New Lead? - How Does an AI Voice Bot Actually Work on a Live Call? - What Does an AI Voice Bot Cost in 2026? - AI Voice Bots vs. Traditional IVR vs. Human-Only Follow-Up - Which Industries Get the Mos…
Original Research
Harvard Business Review · Original study ↗

Share of audited U.S. companies that gave no response to a web lead; cited from the Harvard Business Review audit of 2,241 companies (article does not state the audit year).

Methodology documented
Industrymarketing
Plain Text
U.S. companies receiving inbound web leads: 23% web lead non response rate. Source: Harvard Business Review (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-companies-never-respond-web-leads-23pct
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<blockquote cite="https://lighthousedata.io/data/us-companies-never-respond-web-leads-23pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- web lead non response rate for U.S. companies receiving inbound web leads<br><small>Source: Harvard Business Review (2015) · <a href="https://lighthousedata.io/data/us-companies-never-respond-web-leads-23pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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