B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- cold outreach reply rate for cold outreach to prospects previously exposed via LinkedIn, Reddit, or events (Salesforge data) (2026)
Cold outreach reply rate jumps to 2% to 4% when prospects have previously seen the sender on LinkedIn, Reddit, or at an event.
- Reported as a range of 2% to 4%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforge
Primary
Tier C
https://www.marcgasser.com/en/post/founder-led-content-gtm-advantage ↗
Source Article
Founder-led content: your uncopyable GTM advantage · Marc Gasser
Founder-led content: your uncopyable GTM advantage
Cold outreach reply rates under 1% are not a copywriting problem. They are a recognition problem. Nobody replies to strangers.
Frank Sondors from Salesforge has run the numbers. When your name means nothing, you stay below 1% reply rate. When people…
Original Research
Salesforge
· Original study ↗
Methodology
Range 2-4%, midpoint reported; from Frank Sondors / Salesforge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cold outreach to prospects previously exposed via LinkedIn, Reddit, or events (Salesforge data): 2% cold outreach reply rate. Source: Salesforge (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warm-outreach-reply-rate-known-sender
HTML Embed
<blockquote cite="https://lighthousedata.io/data/warm-outreach-reply-rate-known-sender" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- cold outreach reply rate for cold outreach to prospects previously exposed via LinkedIn, Reddit, or events (Salesforge data)<br><small>Source: Salesforge (2026) · <a href="https://lighthousedata.io/data/warm-outreach-reply-rate-known-sender" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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