B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.7%
16.7% -- ad interaction rate for Warehouse 13 iPad HTML5 expandable ad (2010)
16.7% of people interacted with the SyFy Warehouse 13 in-browser expandable HTML5 ad on the iPad.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16.7%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GLOW
Primary
Tier B
http://www.weareglow.com/project/syfy_warehouse_13_html5_ad ↗
Source Article
GLOW
Original Research
GLOW
· Original study ↗
Methodology
Agency case study reporting interaction rate for the first in-browser HTML5 expandable ad for iPad (SyFy Warehouse 13 campaign via New York Times and Eyewonder).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Warehouse 13 iPad HTML5 expandable ad: 16.7% ad interaction rate. Source: GLOW (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/warehouse13-ipad-html5-ad-interaction-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/warehouse13-ipad-html5-ad-interaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.7%</strong> -- ad interaction rate for Warehouse 13 iPad HTML5 expandable ad<br><small>Source: GLOW (2010) · <a href="https://lighthousedata.io/data/warehouse13-ipad-html5-ad-interaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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