B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.75%
5.75% -- ad interaction rate for Timberland Delirium banner ad (2010)
The Timberland Delirium banner ad generated an interaction rate of 5.75%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5.75%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Innovation Group
Primary
Tier B
http://digitalinnovationgroup.com/work/featured/delirium ↗
Source Article
Featured - work
Timberland - Delirium
Digital Marketing
CHALLENGE
Bring the Fall 10 TBL advertising campaign for their new boat shoe to life online and increase viewership of tv ad.
SOLUTION
We took the plot for the TV ad of a man lost at sea for 47 days suffering from delirium and decided to tell the preceding par…
Original Research
Digital Innovation Group
· Original study ↗
Methodology
Agency-reported campaign results; industry average 3.69 cited for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Timberland Delirium banner ad: 5.75% ad interaction rate. Source: Digital Innovation Group (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/timberland-delirium-banner-interaction-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/timberland-delirium-banner-interaction-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.75%</strong> -- ad interaction rate for Timberland Delirium banner ad<br><small>Source: Digital Innovation Group (2010) · <a href="https://lighthousedata.io/data/timberland-delirium-banner-interaction-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.