B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- retail media market share for Walmart Connect (US retail media market) (2025)
Walmart Connect holds an 8.0% share of the US retail media market in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
viciousmarketing.net
Primary
Tier C
https://www.viciousmarketing.net/post/programmatic-advertising-for-retailers ↗
Source Article
Programmatic Advertising for Retailers: Boost E-Commerce ROI
Programmatic Advertising for Retailers: A Game-Changer for E‑Commerce ROI
Updated: Mar 12
Introduction: The Evolving Landscape of E-Commerce Advertising
The online advertising environment has changed radically, and it has both created unmatched opportunities and complicated challenges to retailers o…
Original Research
viciousmarketing.net
· Original study ↗
Methodology
Share of US retail media market. Original data source not named in article.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
Walmart Connect (US retail media market): 8% retail media market share. Source: viciousmarketing.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-connect-us-retail-media-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walmart-connect-us-retail-media-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- retail media market share for Walmart Connect (US retail media market)<br><small>Source: viciousmarketing.net (2025) · <a href="https://lighthousedata.io/data/walmart-connect-us-retail-media-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.