B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

79.7%

79.7% -- retail media market share for Amazon Ads (US retail media) (2025)

Name: Retail Media Market Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2025 · EMARKETER

Amazon Ads held a 79.7% share of the US retail-media advertising market in 2025.

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Attribution: EMARKETER View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

79.7%

Unit

Percentage

Data Vintage

2025

Entity

Amazon Ads (US retail media)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

EMARKETER Primary Tier B

https://afford-x.com/blog/market-report-us-digital-ad-targetting ↗

Confidence: 72/100 Vintage: 2025 Channel: Common Crawl

Source Article

Market report: US Digital ad targetting.

Also cited by

Vicious Marketing (viciousmarketing.net) https://www.viciousmarketing.net/post/programmatic-advertising-for-retailers

2026-09-15

Analysis Atlas https://analysis-atlas.com/research/global-ecommerce-market-analysis/

2026-09-26

Original Research

EMARKETER · Original study ↗

Methodology

US retail-media ad market share per EMARKETER December 2025 forecast

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Amazon Ads (US retail media): 79.7% retail media market share. Source: EMARKETER (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ads-us-retail-media-share-2025

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<blockquote cite="https://lighthousedata.io/data/amazon-ads-us-retail-media-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79.7%</strong> -- retail media market share for Amazon Ads (US retail media)<br><small>Source: EMARKETER (2025) · <a href="https://lighthousedata.io/data/amazon-ads-us-retail-media-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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