B
Evidence Grade B
Graded
under review
Safe to Cite
Current
9.1%
9.1% -- conversion rate increase for Provident Hotels and Resorts (CTA button text and form title) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.1%
Unit
Percentage
Data Vintage
2026
Entity
Geography
null
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Orbit Media Studios
Primary
Tier C
https://www.orbitmedia.com/blog/multivariate-ab-testing/ ↗
Source Article
Multivariate and A/B Testing - A crucial component to website success
Original Research
Orbit Media Studios
· Original study ↗
Methodology
Tested 12 variations over one month with equal traffic.
Methodology documented
Segmentation
Industrynull
Company Sizenull
Regionnull
Rolenull
Channelnull
Cite this stat
Plain Text
Provident Hotels and Resorts (CTA button text and form title): 9.1% conversion rate increase. Source: Orbit Media Studios (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vwo-provident-hotels-and-resorts
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vwo-provident-hotels-and-resorts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.1%</strong> -- conversion rate increase for Provident Hotels and Resorts (CTA button text and form title)<br><small>Source: Orbit Media Studios (2026) · <a href="https://lighthousedata.io/data/vwo-provident-hotels-and-resorts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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