B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- campaign awareness rate for Football fans in Germany (2024-05)
33% of people interested in football in Germany were aware of the joint campaign by the DFB women's national team and Vorwerk on the Gender Care Gap.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SPORTFIVE
Primary
Tier A
https://sportfive.nl/beyond-the-match/success-stories/dfb-women-and-vorwerk-draw-attention-to-gender… ↗
Source Article
Vorwerk_DFB_Women
The Gender Care Gap is at the centre of Vorwerk and the DFB's communication activities
The German Federal Statistical Office’s latest survey on the Gender Care Gap found that women in Germany do an average of 79 minutes more unpaid care work per day, compared to men.
Under the campaign slogan “The t…
Original Research
SPORTFIVE
· Original study ↗
Methodology
Among those interested in football, SPORTFIVE representative survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Football fans in Germany: 33% campaign awareness rate. Source: SPORTFIVE (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vorwerk-dfb-campaign-awareness-football-fans-2024
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<blockquote cite="https://lighthousedata.io/data/vorwerk-dfb-campaign-awareness-football-fans-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- campaign awareness rate for Football fans in Germany<br><small>Source: SPORTFIVE (2024-05) · <a href="https://lighthousedata.io/data/vorwerk-dfb-campaign-awareness-football-fans-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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