B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
35%
35% -- campaign awareness rate for Norwegian population (AV-OG-TIL Alkovett campaign) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos MMI
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/arets-alkovettkampanje-fikk-over-230000-nordmenn-til-a-dr… ↗
Source Article
Årets alkovettkampanje fikk over 230.000 nordmenn til å drikke mindre rundt barn i jula
Annonsørfinansiert innhold
Årets alkovettkampanje fikk over 230.000 nordmenn til å drikke mindre rundt barn i jula
Alkovettorganisasjonen AV-OG-TIL driver holdningsskapende arbeid for å redusere de negative følgene av alkohol i samfunnet, og gjøre hverdagen tryggere for alle. Ved inngangen til julef…
Original Research
Ipsos MMI
· Original study ↗
Methodology
Ipsos MMI measurement conducted after the pre-Christmas campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Norwegian population (AV-OG-TIL Alkovett campaign): 35% campaign awareness rate. Source: Ipsos MMI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/alkovett-campaign-awareness-norway
HTML Embed
<blockquote cite="https://lighthousedata.io/data/alkovett-campaign-awareness-norway" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- campaign awareness rate for Norwegian population (AV-OG-TIL Alkovett campaign)<br><small>Source: Ipsos MMI (2024) · <a href="https://lighthousedata.io/data/alkovett-campaign-awareness-norway" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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