B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- campaign awareness rate for British adults in Yorkshire and Humberside (2018-09)
30% of British adults living in Yorkshire and Humberside have either heard, seen promotional material or attended the Great Exhibition of the North in the Summer of 2018.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2018-09
Entity
Sample Size
4,055
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta (ComRes)
Primary
Tier A
https://savanta.com/knowledge-centre/poll/bbc-great-exhibition-of-the-north-poll-2018/ ↗
Source Article
BBC Great Exhibition of the North Poll 2018 - Savanta
GB | Public and communities | Social
A survey of 4,055 British adults on the Great Exhibition of the North
- Around one in four British adults have either heard, seen promotional material or attended the Great Exhibition of the North in the Summer of 2018 (27%)
- Nearly seven in ten British adults l…
Original Research
Savanta (ComRes)
· Original study ↗
Methodology
ComRes online survey of 4,055 British adults aged 18+, 21-25 September 2018, weighted by age, gender and region
Methodology documented
Segmentation
Industrymarketing
RegionUK
Cite this stat
Plain Text
British adults in Yorkshire and Humberside: 30% campaign awareness rate. Source: Savanta (ComRes) (2018-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/great-exhibition-north-awareness-yorkshire-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/great-exhibition-north-awareness-yorkshire-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign awareness rate for British adults in Yorkshire and Humberside<br><small>Source: Savanta (ComRes) (2018-09) · <a href="https://lighthousedata.io/data/great-exhibition-north-awareness-yorkshire-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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